Thanks for logging in.

You can now click/tap WATCH to start the live stream.

Thanks for logging in.

You can now click/tap LISTEN to start the live stream.

Thanks for logging in.

You can now click/tap LATEST NEWS to start the live stream.

LISTEN
Watch
on air now

Create a 4BC account today!

You can now log in once to listen live, watch live, join competitions, enjoy exclusive 4BC content and other benefits.


Joining is free and easy.

You will soon need to register to keep streaming 4BC online. Register an account or skip for now to do it later.

Advertisement
Advertisement
Advertisement

Sponsorship struggles will continue for cricket and netball teams

Peter Psaltis
Article image for Sponsorship struggles will continue for cricket and netball teams

The sporting world has been rocked by two major sponsorship sagas within the last fortnight.

Peter Psaltis talked to Jason Greenhalgh, Head of Sport at Rowland Communication, about the future of Australia’s cricket and netball teams.

The veteran sports marketer said the loss of income would be a blow for both codes.

“The bigger the sponsor, the harder they are to land,” he said.

Press PLAY to hear what will happen next for these athletes.

Jason Greenhalgh emphasised that associations need to be openly communicating with players and sponsors.

“It simply should not have gotten to the media until they had a chance to sort it out,” he said.

 

Image: Bradley Kanaris/Getty Images

 

 

Peter Psaltis
Advertisement