Sponsorship struggles will continue for cricket and netball teams

The sporting world has been rocked by two major sponsorship sagas within the last fortnight.
Peter Psaltis talked to Jason Greenhalgh, Head of Sport at Rowland Communication, about the future of Australia’s cricket and netball teams.
The veteran sports marketer said the loss of income would be a blow for both codes.
“The bigger the sponsor, the harder they are to land,” he said.
Press PLAY to hear what will happen next for these athletes.
Jason Greenhalgh emphasised that associations need to be openly communicating with players and sponsors.
“It simply should not have gotten to the media until they had a chance to sort it out,” he said.
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