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Advertise with us

4BC gives the people of Brisbane a voice and invites them to join the conversation.

4BC is the station Brisbane turns to for breaking news, opinions and information on what’s happening locally and around the country. It’s also home to Queensland’s best-known radio commentators; with Laurel, Gary and Mark for Breakfast, followed by Bill McDonald, Sofie Formica in the afternoon, Peter Gleeson & Peter Psaltis.

On weekends, Peter Fegan keeps you informed, and then the Continuous Call Team bringing all the colour and excitement of the NRL to fans.

As an integral station in the Nine Radio network, 4BC offers advertisers a unique platform from which to speak to their customers. In fact, over 250,000 people tune in to 4BC each week. As an advertiser, you’ll be able to talk directly to our audience.

Our listeners are more likely to be home owners, car owners, grocery buyers and investors. They have a high household income and enjoy spending it on travel, dining out and all that life has to offer.

Nine Radio offers unique cross-media advertising opportunities, combining digital, display, mobile, podcasting and on-air campaigns. Whichever way you like to talk to your customers, we can help you target them and have a great conversation.


Nine Radio is a unique medium, so 4BC has a team of award-winning in-house writers to help craft your message and increase the success of your campaign.

Contact us today and we’ll work with you to get your message to the only commercial News Talk radio audience in Brisbane.