Did you see the response from Novotel this week, following the monumental PR stuff up that was throwing out a hotel full of guests to make way for footballers?

I’m sure you know the story. It started on 4BC Breakfast with Breeny. As Breeny said on Thursday morning: Pathetic.

So what should they have done? And if your business is ever facing a PR crisis, what are the DOs and DON’Ts?

Michael Crutcher is a former editor of the Courier Mail, now a crisis comms consultant, is here to explain how it should have been handled.

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