Thanks for logging in.

You can now click/tap WATCH to start the live stream.

Thanks for logging in.

You can now click/tap LISTEN to start the live stream.

Thanks for logging in.

You can now click/tap LATEST NEWS to start the live stream.

LISTEN
Watch
on air now

Create a 4BC account today!

You can now log in once to listen live, watch live, join competitions, enjoy exclusive 4BC content and other benefits.


Joining is easy.

Advertisement
Advertisement
Advertisement

Holden’s new 7-seat Arcadia to drive showroom traffic

From Holden this week – a new large seven-seat SUV the Acadia – a chance for Holden to appeal to a market that continues to have a strong demand for SUV’s and it’s a very good effort for the beleaguered importer.

Now under the management control of former Toyota Australia President Dave Buttner who is a real asset to Holden, Buttner understands the import business better than
most, a great marketer and his hands on role with the launch of Acadia this week was most evident. Holden dealers have been battling low showroom traffic and a market share of just 5 per cent, a far cry from it’s heyday, however Buttner is confident with the right import product he can build the company again – coping with dealer dissatisfaction has not been easy but Holden’s dealer strength has always been a bonus and with 211 outlets around the country he’s confident with the right product Holden can slowly regain its strength. I’m David Berthon

 

Download this podcast here

Advertisement