Astounding demand for wedding dress help transforms dry cleaning business
A dry cleaner’s business model has been overhauled after an overwhelming demand for help preserving women’s wedding dresses.
Libby Rawlings has become a veritable wedding dress expert as numerous women began cleaning up their closets in lockdown.
“A huge question on everybody’s lips [was] about the wedding gowns,” Ms Rawlings told Sofie Formica.
“‘Can you clean these wedding gowns and is there a way we can keep them a little longer?'”
Ms Rawlings said a lot of women don’t realise it’s possible to preserve their gowns for decades.
“You can actually keep your wedding gown preserved in a wedding gown box, after it’s been properly dry cleaned, for a very long time.
“The younger demographic as well didn’t realise they didn’t have to sell it again … and they could actually keep it hanging around for that little bit longer.”
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