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Are end of financial year sales as appealing in 2021?

Article image for Are end of financial year sales as appealing in 2021?

End of financial year sales are in full swing, with retailers looking to lure customers in to grab a bargain.

But 4BC Drive fill-in host Bill McDonald questioned if they still cause the same excitement and frenzy.

Managing director of Marketing Focus, Barry Urquhart, says the timing is largely irrelevant to consumers.

“This year I can say that many people, because of the consequences of COVID, they are going to have a tax problem and they are going to say I don’t need to change my buying pattern, I am going to now determine when I buy,” he said.

“In terms of consumers and businesses lead times for decision are being made to a lot nearer to the time the are going to actually buy and consume the product.”

Press PLAY below to hear his insights below

Image: iStock

Bill McDonald
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