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What’s in a name? Big dollars if it’s The Gabba

The Palaszczuk Government has announced it is now seeking national and international expressions of interest in buying the naming rights to The Gabba.

Finding a sponsor was a recommendation of last year’s Stadiums Queensland Taskforce Report.

Sports marketing expert Adam Hodge explains to Mark that the rights could be worth 10s of millions but getting people to call The Gabba something else will be the hard part.

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