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The robocall revolution putting politics on the line

Do Robocalls work?

Voters in the federal seat of Longman are being bombarded by them from politicians ahead of this month’s crucial byelection.

The latest involves former Labor leader, Mark Latham, attacking Bill Shorten on behalf of Pauline Hanson’s One Nation.

Political marketing expert Dr Andrew Hughes from the ANU tells Ben that robocalls simply don’t change votes.

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