Cosmetic companies overwhelmingly target their advertising at women, but it’s been revealed that men are increasingly stepping up their beauty game.

New data from eBay shows almost one in five beauty purchases in Australia are being made by men with Sydney, Melbourne and Canberra leading the pack.

Mark was fascinated by the revelation also as much as he was interested in the job of the person who compiled the data – Julie Nestor eBay’s trend watcher.

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