Around the world tourism icons such as Venice and Dubrovnik are literally being overrun by hordes of selfie snapping tourists.

Australia is not immune to the problem and one destination is moving to make sure that tourist numbers don’t end up destroying the very things that attract tourists.

Noosa Council has set up a sustainable tourism reference group and plans to hire a university to work out “acceptable’’ limits.

Qld Tourism Industry Council CEO Daniel Gschwind tells Mark he welcomes the proactive approach and long term thinking.

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