Consumer advocates believe addressing confusing promotions and a lack of price transparency will make a big difference for supermarket shoppers.

The A-triple-C has released its report into an inquiry, finding Coles and Woolworths have too much market power.

Its made 20 recommendations aimed at increasing competition and stamping out dodgy prices.

Rural Editor Emily Minney spoke with National Farmers Federation Horticulture Council Jolyon Burnett about the findings.

Subscribe to the National Rural News podcast: http://bit.ly/RuralNewsPodcast

Download this podcast here