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Blasphemy or effective ad to send vital message?

A new ad promoting organ donation which uses the crucifiction of Jesus as the setting has some crying blasphemy and demanding it be banned.

The ad asks What Would Jesus Do? and involves two Roman guards encouraging Jesus to donate his organs.

The director of the ad Richard Bullock tells Mark it is deliberately provocative and he believes Jesus would have been an organ donor.

See it here:

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