Australia has the highest incidence of food allergy in the world and deaths related to food allergies are rising at 10 per cent annually.

Disturbingly a new survey done by Allergy and Anaphylaxis Australia has found there is a general lack of understanding in the community about the potentially deadly consequences of food allergies.

AAA CEO Maria Said explains to Mark that many in the community often confuse life-threatening allergies with lifestyle choices, such as being vegan.

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