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Why the LNP’s ‘cult-like’ roadside waving lost the Stafford by-election

By hiding behind “sterile” roadside signs and refusing to let candidate Fiona Hammond speak to the media, the LNP’s hyper-cautious campaign completely lost touch with everyday voters.

Discover why modern political machines are so terrified of unscripted moments, and how Labor’s willingness to actually talk to people secured them the win.

Hear more highlights from 4BC Drive below and download the 4BC App on iOS or Android to ensure you don’t miss a thing!

Image: iStock

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Gary Hardgrave
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