UPDATE: One lane has been reopened.

A man has been arrested following a shooting incident in Palmview this afternoon.

Emergency services were initially called to the southbound lanes of the Bruce Highway around 12.10pm, following reports of a traffic crash.

Three crime scenes have been declared, with one at Palmview and two in Landsborough.

A woman and man, who were in another vehicle at the time of the earlier traffic crash, were injured.

The woman has since died and the man was transported to hospital with serious injuries.

Investigations are continuing.

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