Thanks for logging in.

You can now click/tap WATCH to start the live stream.

Thanks for logging in.

You can now click/tap LISTEN to start the live stream.

Thanks for logging in.

You can now click/tap LATEST NEWS to start the live stream.

LISTEN
Watch
on air now

Create a 4BC account today!

You can now log in once to listen live, watch live, join competitions, enjoy exclusive 4BC content and other benefits.


Joining is easy.

Advertisement
Advertisement
Advertisement

Tourism Australia launch $36 million Aussie star-studded campaign

WATCH THE VIDEO
Article image for Tourism Australia launch $36 million Aussie star-studded campaign

Image: Courtesy of Tourism Australia 

Tourism Australia’s $36 million campaign launched at Monday’s Superbowl.

The Superbowl ad cost $12 million, ran for 6o seconds in front of 110 million people and features Aussie icons Paul Hogan and Chris Hemsworth.

It’s part of a multimillion-dollar campaign, featuring the likes of Margot Robbie, Hugh Jackman and Russell Crowe, to get more Americans Down Under.

Ross Greenwood speaks with Managing Director of Tourism Australia John O’Sullivan.

“We’ve earnt something like $30 million of free publicity out of it.

“It’s just been amazing to see all these different people engage with it.

“We said we wanted to do something that would distort the US. Really get Americas talking about Australia, thinking about Australia again as a destination.

“It’s just a real example of how patriotic these actors are.”

Listen to the full interview below

Watch the $12 million ad below 

WATCH THE VIDEO
Advertisement