Grassroots Australian netball will suffer as a result of the Diamonds sponsorship saga, according to a former NRL commercial chief.

Paul Best, who is currently CEO of Total Sports & Entertainment, spoke to Neil Breen about the $15 million dollar loss.

“Sponsorships couldn’t more crucial to the long term success of the teams, and therefore the code,” he said.

Press PLAY to hear where the Diamonds went wrong.

Paul Kind also questioned the extent to which similar objections would continue.

“Where does it end? It’s a very long piece of string,” he said.