Queensland’s tourism board has celebrated the launch of a tourism campaign with a new video featuring singer Kita Alexander singing a remake of Madonna’s 1980s single Holiday.

Recently appointed chief executive officer of Tourism and Events Queensland Craig Davidson says the new campaign depicts various iconic sights across the state.

“What we’re trying to show is, and work with, is our regional tourism operators and our whole sector about putting this brand launch together,” he told Sofie Formica.

Hear more highlights from 4BC Afternoons below:

Image: iStock.

Download this podcast here