A program is being launch to boost Australia’s position in the global wool market.

The Australian Wool Sustainability Scheme is a fit-for purpose system to ensure our wool is meeting farm to fibre market expectations.

Managed by the Australian Wool Exchange it signals a new era for the integrity of sustainably certified Aussie wool.

Rural Reporter Georgia Kondek spoke with Chief Executive Mark Grave about how important it is we boost our own market.

Download this podcast here