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Millennial women the target of wool exporters as trade tensions simmer

Young millennial women are the target of a new campaign for the wool industry in China.

The Wool Mark Company has teamed up with a local advertising agency for the campaign.

To find out more, rural editor Eddie Summerfield spoke with Australian Wool Innovation Chief Executive Stuart McCullough

Listen to the full interview above or Subscribe to the National Rural News podcast: http://bit.ly/RuralNewsPodcast

Download this podcast here

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