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IKEA releases a Swedish narrated sleep podcast made up of IKEA product names

Clinton Maynard

IKEA is launching a Sleep Podcast which is 35 minutes of Swedish people listing the names of products – designed to relax Aussies to slumber with the aim of helping people make the most of the extra hour of sleep as daylight savings draws to a close this Sunday morning.

Clinton Maynard talks to Kent Eriksson, one of the three narrators, who explain  IKEA’s product names on the podcast (for example, beds and wardrobes are named after Norwegian places; textiles are named after flowers and plants) before launching into the names of IKEA products.

Download this podcast here

Clinton Maynard
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