Iconic Australia brands back in our hands
This week Bega Cheese finalised the acquisition of the Lion Dairy & Drinks business, which includes the brands Dairy Farmers, Dare, Pura, Farmers Union, Masters, Big M, Daily Juice, The Juice Brothers and Berri. Barry Urquhart from Marketing Focus tells the Two Murrays it’s a boost for consumers who are looking for freshness, continuity of supply and peace of mind purchasing.
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