On the 39th anniversary of the Brisbane Broncos’ inception, co-founder Steve Williams joined Ben Davis on 4BC Breakfast to reflect on the chaotic early days of building Australia’s biggest sporting franchise from scratch.

He shares revealing anecdotes about poaching coach Wayne Bennett for $100,000, securing a massive $1 million sponsorship from a brewery with no beer, and the tense negotiations that landed legendary players.

Hear more highlights from 4BC Breakfast below and download the 4BC App on iOS or Android to ensure you don’t miss a thing!

Image: Getty / Cameron Spencer

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