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Farmers embrace technology to increase reach

John Stanley

As Australian Made Week begins today, it’s a week where Aussies are urged to support local products.

John speaks to Bianca Tarrant, a farm city girl who fell in love with Farmer Dave McGiverron. They battled as a livestock farmer through the floods, drought and the bushfires that Australia has faced.

While they were struggling Bianca came up with a way to sell their cuts of beef to families, this has helped their demand to skyrocket!

They did this through social media, and it all started with a simple Facebook page ‘Our Cow’ and this has become a massive community reaching 10,000 households.

Download this podcast here

John Stanley
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