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Behind the numbers: Unpacking NewsPoll methodology

John Stanley

When it comes to elections and predicting the polls, the debate seems to always divide experts and political forecasters.

NewsPoll correctly predicted the result of the Queensland state election over the weekend and boasts a history of political forecasting success. So how does poll predicting work? What are the benefits? What are the dangers of predicting a wrong result?

Head of Polling for YouGov Asia Pacific, Campbell White, joins John Stanley to discuss the secrets and science to polling success.

Download this podcast here

John Stanley
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