Coles is seeking to buy milk directly from dairy farmers.

The new sourcing model for its own branded milk would effectively end the relationship between supplier and processor.

The supermarket says it’ll offer a competitive farm gate price to farmers, Coles will separately pay processor Saputo to process and bottle the milk under a processing agreement.

To find out more about the proposal and it’s impact on farmers, rural reporter Eddie Summerfield caught up with Australian Dairy Farmers Chief Executive David Inall:

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