Do you find yourself adding items to your cart even when you know you shouldn’t, simply because the savings look irresistible?

Dr Anastasia Hronis shared with Sofie Formica how retailers hijack your dopamine pathways to trigger addictive behaviours and learn the psychologist’s top tip to resist the urge to splurge.

Hear more highlights from Sofie Formica below and download the 4BC App on iOS or Android to ensure you don’t miss a thing!

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