Retirement Living Council Executive Director Rick Ralph is calling for a shift in the waste and recycling narrative away from negative targets and toward its economic value for Australia.

Retirement living Council Executive Director Rick Ralph has made no secret of the ambition that the narrative around waste and recycling should be changed and the way it can push the economic value proposition in Australia. Instead of focusing on negative targets, he’s highlighting the industry’s economic upside.

Rick Ralph told Sofie Formica on 4BC Afternoons, “Since day dot about 27 cents in the dollar has only ever come back to the industry.” 

“We need to flip the whole conversation and start to think about supply chains and manufacturing,” Ralph continued.

Hear more highlights from Sofie Formica below and download the 4BC App on iOS or Android to ensure you don’t miss a thing!

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