Australians are encouraged to make a simple swap today to raise awareness for childhood cancer. 

The Kids Cancer Project is asking us to say ‘k’day’ instead of ‘g’day’ for International Childhood Cancer Awareness Day.

The charity’s boss, Owen Finegan, told Laurel & Mark donations made today will be doubled by the project’s sponsors.

“Our corporate partners have donated over $250,000 to the campaign today, so it means if anyone goes to the kday.org.au website until midnight tonight, every donation will be matched.

“It’ll double your impact.”

Press PLAY below to hear how donations will make a difference 

Image: Getty