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4BC occupies a unique niche in the radio landscape of Brisbane. It is the only commercial Talk, News and Information station in Brisbane. 4BC gives Brisbane people a voice and motivates them to not only actively listen, but also contribute and interact 24 hours a day. The capacity of 4BC to report news, create news and identify the issues which concern Brisbane residents is unrivalled by other stations. Click the image for more information.
Benefits of Talk Radio
Talk Radio is recognised as potentially the most powerful form of media currently in Australia. It offers incredible opportunities for businesses that have previously relied on either the press or TV to relay their message to potential customers. Click the image on the left for more details!
The Power of Talk Radio
Don't just look for any audience when you buy radio advertising. Look for an audience of attentive listeners. 4BC has that audience. Talk radio listeners don't simply hear, they pay attention to what they are listening to.
Online Advertising
Our websites are an important resource for our listeners. With growing traffic, longer session duration times and competitive online rates, consider adding an online component for a well integrated radio campaign.
Overall Strengths in Radio
Radio reaches virtually everyone in many environments - at home, in the office, car or even while surfing the Internet. No matter where people are, radio is there. Here are some reasons why you should choose radio for your next advertising campaign and why you should consider advertising on 4BC.
Case Study - Raptor
Raptor has been on air with Fairfax Radio for around 12 months, this report will document the background, objectives, creative & campaign strategy of Raptor’s success on Fairfax Radio.
Contact Us:
James Johnston - Sales Director T: (07) 3908 8220 E: sales@4bc.com.au
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