4BC News: Shares in the company that owns the Sydney radio station in strife over a royal prank call have fallen by more than seven per cent.
Shares in Southern Cross Media Group, also known as Southern Cross Austereo, which owns 2Day FM, were down 8.5 cents, or 7.7 per cent, at $1.02 at 9.30am on Monday.
Advertisers including Coles and Telstra have suspended their advertising with 2Day FM because of a prank call made by two of the station's hosts to a nurse at London's King Edward VII Hospital, seeking details about the sick Duchess of Cambridge.
Nurse Jacintha Saldanha was found dead on Friday, three days after she took the call from Mel Greig and Michael Christian.
She put the call through to another nurse, who divulged details of Catherine's recovery that made headlines around the globe.
Ms Saldanha, a 46-year-old mother of two, is believed to have taken her own life.
Southern Cross Media shares fell because of the financial impact of the withdrawal of advertising, manager of RBS Morgans Ipswich Tony Russell said.
But the impact is likely to be short-lived, he said.
"After a bit of time things will resume back to where they were," he said.