Click Frenzy


4BC Weekend Mornings: Ian Maurice chats with Dr Gary Mortimer, a Consumer Behaviour Expert from the QUT Business School, about "Click Frenzy".

We are used to waiting for the post Christmas Boxing Day sales, collecting catalogues and lining up early to rush into stores in the search for a bargain.

However, Gary suggests that this year consumers will go online for the Christmas sales and this "Click Frenzy" might be the new "Stocktake Sales".