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Recorded the largest share increase

Posted by: Simon Dodson | 2 December, 2008 - 12:44 PM

1116 4BC Brisbane’s No:1
News Talk Station!

1116 4BC recorded the largest share increase (+3.0%) of All Stations in the Brisbane market in the Nielsen Survey 08/08 released today. 1116 4BC recorded a 9.4% share All People 10+ Monday to Sunday beating its main News Talk competitor 612 ABC in all key shifts.

1116 4BC Mornings with Greg Cary recorded the largest increase of 4.7% with a result of 9.6%, this was closely followed by the Breakfast show with an increase of 3.8% to 11.9% making them the NO: 2 Breakfast show in Brisbane.

Key movements are as below:

	Survey 8/08	Survey 7/08	+/-
Breakfast 5.30 – 9.00	11.9	8.1	+3.8
Mornings 9-12	9.6	4.9	+4.7
Afternoon 12-3	7.6	4.3	+3.3
Drive 3-6	8.2	5.6	+2.6
Sports Today 6-8	6.4	5.3	+1.1
Evenings 8-12mn	14.5	12.6	+1.9

General Manager David McDonald said “he was thrilled with the result and this was clearly a correction of perhaps a few earlier questionable survey results”. He was pleased to finish the year on such a “high” as he knows the amount of effort his team has put in throughout what has been a tough year, and it is good to see their efforts finally being rewarded.

David McDonald went on to say that this placed 1116 4BC in a very strong position as we move into 2009 with the addition of Jamie Dunn to Breakfast in a move that many are seeing as being the most exciting thing to happen in Brisbane Radio in a number of years.

In addition to Jamie Dunn, David McDonald believes that 1116 4BC is well placed with new talent such as Michael Smith really starting to build some momentum in Drive along with our other proven performers such as Greg Cary, Peter Dick and Ian Maurice.